Broken links frustrate users and harm your SEO by wasting search engine crawl budget. Learn how to identify 404 errors on your site using tools like Google Search Console and implement custom 404 pages or redirects to keep your users on the right track. Maintaining a clean link profile is essential for site health.
Identifying and Auditing Broken Links
We show you how to use automated crawlers and analytics data to find all the internal and external links that lead to dead pages. You'll learn how to prioritize these errors based on the traffic they are losing, ensuring that you fix the most impactful issues first.
Implementing Redirects and Custom 404 Pages
When a page is moved or deleted, it's vital to guide users to a relevant alternative. We show you how to set up 301 redirects to preserve SEO value and how to design a helpful, branded 404 page that encourages users to stay on your site by providing links to your most popular content or a search bar.
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